Wednesday, July 1, 2009

Hammer the Jet !


When dear friends Suneet Manchanda and Akhilesh Kumar updated their Facebook status with a link to bid on a private jet flight, I was impressed. It made me think 'if I do so, who will I become equal to, among the known people in India', so I asked Suneet and the answer (conversation pic is attached) made me go wow!!









Auctions the world over:
Since the time Ebay was founded, back in 1995, it has been the world leader in the online auctions domain, with an exhaustive list of items and categories as compared to any of it's competitions. Now Ebay has a number of specialty Verticals and also many regional sites in different countries. The amount of user traffic that Ebay generates has prompted a lot of API integrated bidding applications to help people and companies reap profits out of Ebay.Ebay also operates as Ebay.in. Although the Indian site nowhere matches the Ebay.com site in its outlook, the categories are same on both the sites and the focus also generic at both the places. Another large international auctions site http://www.ubid.com/ also has similar categories and focus in terms of the products available. The site however has a nice positioning by saying "Excess inventory from worlds leading brands".

Auctions in India:Most Indian sites that do Ecommerce in India also have an auctions platform. The categories and products available are nearly the same as on the likes of Ebay. Indiatimes used to have an Auctions site as well that was launched in 2002-03. For people who are not aware that http://www.auctions.indiatimes.com/ is no longer operational, let me tell you that this happened very recently, some 3 months back. The auctions link now redirects to the Shopping homepage! In its early days Indiatimes Auctions did not have much to offer apart from the newness of the concept in India. They tried to innovate with things like fancy timings for auctions (Late night Auctions etc), slowly graduating to offering Air tickets @ 1 Rs Auction and then creating some wonderful propositions for its users. Now this is all over.
In this not so happening scenario when you come across an idea that catches your eyes, it deserves a place on PraveeL. The http://www.tradus.in/ homepage is strikingly different from most of the others found in the www. It shows the differentiator (Experiences money can't buy)upfront as a visual, and the whole page is absolutely neat and clutter-free. The help tools are also perfectly placed and the whole bidding process is also quite user friendly like most of the other products from IBIBO.Hope they continue to retain the user interest after a good first impression. Hey Guys! What about "A night out with Katrina @ Rs1" ...No, that would sound like all the actor meet-up offers that are abundantly available.

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