Tuesday, April 14, 2009

Get the click where you want it.

The simplicity of the way Google creates and popularises most of its products and services can be again seen by the way they have announced the Inserting images, in Gmail in their official blog.

All users who have logged in to Gmail for the last couple of days would have noticed the subtle link at the left bottom portion of the log out page. Google team knows exactly how to make the users click the link they want.

The feature is essentialy the same thing that most bloggers would be used to, for inserting images in their blogs.

However this has made creating interesting messages easier, and all reciepents can look forward to messages that have images as part of the story (mail) rather than as attachments after the story.

Tuesday, March 24, 2009

Recession की राह !!!

Who did the Down Down Down Down song??
Yes Chris Brown......but the context he sang the song was not what I intend to write here.

Everyone who reads this page can immediately recall at least 2 friends or acquaintances who have been floored by the current period of recession. (Oh now this can be a funny viral game on Facebook: I know 2 people floored..how many do you know?......will play it some other time though..)

Experiencing a recession is 3-way:- you read about it, you see it happening and you feel it personally. Thankfully, this post has the third part missing yet ;-).

Reading:
You have it in the newspapers. You have news-feeds filling your inbox and you have your corporate monthly magazine talking about the cost cutting measures. Its apparently across industries. There are companies that have been reported to have layed-off people and there are others that are yet not publicized. I came across this list that has well-known names on a blog (and we thought Internet companies like TIL were the worst hit)

Seeing:
This is what prompted me to write this post. Be prepared to see what you will only see here. Linkedin is the largest professional networking site we all know, and has become significantly populated with Indian Professioanls.

I recently received a Free gift from one of the top professionals that i have worked with. This was the offer for availing this persons services FOC! Can you believe this? A very well articulated mail sent to all of this person's contacts. Amazing. This is how you 'SEE' recession.

Incidently a couple of days later, I got a message from GOD himself. I got it at a Delhi crossing. Everyone who has been going from IIT towards Vasant Vihar, would know that the whole stretch is in a mess. I stopped at the Signal next to the VV Depot, and you would not believe what I saw. I saw this work under process board put by the PWD with GOD's Message on it.....

Moral of the Story: दो मैं से एक छोरो ! आलस्य या नौकरी !! .......and prey to GOD that you have enough work that you can do the whole day :-)

Thursday, February 19, 2009

V-Day to C-Day...E-Com to C-Com

William Shakespeare said “They do not love that do not show their love...”

No wonder each year as 14th of Feb inches closer, the willingness to express and express it in a distinct, loving and at times outrageous ways by the youth provides the media with enough content to add pages to print.

All through the year there were news of Moral policing from different parts of the country. We have been treated with some fantastic drama being unfolded from 'Bar Bharo' to Lathi charges to the photos of Armed police, guarding love struck couples in gardens.

The 'Chaddi Campaign' has been the highlight of this Valentine season. Ram Sene chief Mr Muthalik now has the potential to be the biggest Lingerie dealer in the country. He can get the 'Pink Chaddi' Brand patented and sell Chaddis at a huge discount globally.
This V-Day was indeed C-Day courtesy Mr Muthalik....



So where does this C-Comm come from.

Here. What are the top selling products globally as Valentines day gifts?

Jewelry holds the number one position followed by Eating out and Health & Beauty Spas. Clothing including Lingerie comes at number four and is ahead of Flowers at five. This is followed by Confections/Candy, Stuffed Animals and Cards.

But this year was different in the Indian context. If you are a regular visitor to the Indian on-line shopping platforms like Indiatimes shopping and Rediff shopping you would not have missed the Naughty gifts being sold on the shops. One of the leading vendors to these sites has confirmed to me “at least 4 lac Rupees worth of Rose Panty has been sold in the Valentine week”. Isn't it amazing? The Global number four category nearly became number one in V Day E-Comm.















Thanks Mr Muthalik :-)

Friday, February 1, 2008

Nano Expressions?

I have been pondering on writing a post on User self-expression for quite some time now…only that I was not getting the right start. Finally I got it when this term ‘Nano Expression’ cropped up in my head ( and now I realize why I should have written this post before Auto Expo happened, however people who are on my G-talk would vouch that I had put the term up on my status message long before Mr Ratan Tata showcased his little marvel.)

The credit for getting this term in my head goes to Saarthak the RJ on Hit Radio here in Delhi and the usage of the term is for chat messengers and community websites.

The status messages present the best form of user self expression that one can think of. Ever since Gtalk and Yahoo etc. gave the functionality of writing a text status message in place of the standard; Available, Idle, busy etc, the users have become completely self expressive.

From displaying age old quotes, to announcing a new post on one’s blog, to wish friends on various occasions, to expressing what’s going on at the work place…people have been smart in using the space provided for status messages.

Taking the real thing forward, we all are now aware that Social networks are a raze and one of the biggest reason for it is that they give ample chance for User Self-expression.

The superiority of Facebook and Myspace has been debated a lot but Myspace has always been considered better because it lets the users have more control over their pages, giving it a freedom-loving personal appeal that continues to this day.
Friendster, never got that. But Facebook has now opened the floodgates to allow extreme user self-expression by making a lot of functionality changes and promoting widget and application inclusion by users.

There are a lot of features that one can put in this category that I call ‘Nano-Expressions’, for instant:

The Profile names and nick names
The Status messages
The Mood messages
The Profile Urls
The Scraps
The photo comments
Tags

Every one has a poet and a writer within us and given the slightest of chance, we express…that’s so good about us humans!!!